Roles: Lead Graphic Designer, Copywriter
Branding Project // Second City Summer is a spiritual training and mentorship program aimed at college students in Chicago, and one of the main themes of the program is to see the kingdom of God within Chicago. Though this wasn't my first swing at branding, this project was the first time I created something completely new. Being a self-taught designer, I learned so much more about how to work with a client to create something you are both pleased with.
I also realized that most people don't nit-pick the details, but this is absolutely necessary when building a brand. Creating everything from the overall brand to t-shirts, study materials, and a newsletter enabled me to oversee consistency across the varying mediums.